Tucked between the bustle of Oxford Street and the intellectual charm of Bloomsbury lies Fitzrovia one of London’s best-kept secrets. A neighbourhood filled with history, creativity, and character, Fitzrovia offers visitors a uniquely balanced blend of urban energy and relaxed sophistication. From Michelin-starred restaurants to leafy squares, art galleries to independent boutiques, Fitzrovia invites you to explore a different side of London one that feels refreshingly authentic.
In this guide, we’ll walk you through the most memorable things to do in Fitzrovia, and explore why this under-the-radar district has become a rising star for luxury travellers, digital nomads, and short-term residents looking for more than just a postcode.
The Allure of Fitzrovia: Central, Quiet, and Cultural
Fitzrovia sits snugly in the heart of central London, bordered by Marylebone, Soho, Bloomsbury, and Covent Garden. Despite its prime location, it avoids the crowds typically found in neighbouring districts, giving it an almost village-like atmosphere.
Over the years, Fitzrovia has evolved from an artists’ and writers’ quarter into a hotspot for discerning travellers who want character, culture, and comfort—all without sacrificing proximity to London’s major attractions.
Where to Stay: The Best Rentals in Fitzrovia
Whether you’re planning a city break, a work trip, or an extended stay, Fitzrovia boasts some of the finest accommodations in central London. Think stylish interiors, curated art, and locations just moments from Goodge Street, Tottenham Court Road, and Oxford Circus.
- Luxury Apartments in Fitzrovia
For those who seek elegance and exclusivity, luxury apartments in Fitzrovia provide top-tier comfort with features like open-plan living, high-spec kitchens, and designer furnishings. Many of these rentals are set within refurbished Georgian townhouses or sleek modern developments.
- Boutique Rentals Fitzrovia
Travellers who prefer something with character will love the selection of boutique rentals in Fitzrovia. These properties are often individually styled and full of charm, offering a more personal stay compared to large hotels or chain apartments.
- Vacation Stays Fitzrovia
For tourists, vacation stays in Fitzrovia offer unbeatable access to top sights like the British Museum, Regent’s Park, and Soho nightlife. You’re just a short walk from cultural landmarks while enjoying the comfort of a quiet, residential base.
Things to Do: Culture, Food, and Local FavouritesExplore Charlotte Street
Charlotte Street is the heart of Fitzrovia’s social scene. Lined with international restaurants, independent cafés, and buzzing pubs, it’s the perfect spot for dining and people-watching. Notable mentions include:
- Roka for contemporary Japanese robatayaki
- Pied à Terre, a Michelin-starred modern French restaurant
- Circolo Popolare for an Instagram-worthy Italian feast
Wander Around Fitzroy Square
This elegant Georgian garden square is perfect for a peaceful stroll or afternoon reading session. Surrounded by heritage architecture, it’s a quiet reminder of Fitzrovia’s literary and aristocratic past.
Visit The Fitzrovia Chapel
A hidden gem of Gothic Revival architecture, this ornate chapel is open to the public and often hosts art exhibitions. It’s a peaceful and beautiful space that feels miles away from the city outside.
Art Galleries and Bookshops
Fitzrovia has a long-standing reputation as a creative hub. Check out local galleries like Rebecca Hossack Art Gallery or browse the shelves at Skoob Books, a haven for second-hand and rare titles.
Why Fitzrovia Is Ideal for Short-Term and Mid-Term Rentals
Whether you’re in London for a week or a few months, Fitzrovia provides the kind of flexibility most travellers crave.
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Central London Holiday Lets
It’s rare to find such tranquillity in the middle of the city, but central London holiday lets in Fitzrovia manage to do just that. Enjoy the convenience of being near Oxford Street, Soho, and the West End with the quiet charm of a residential street to return to.
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Short Stays in Fitzrovia
Ideal for solo travellers, couples, or professionals on assignment, short stays in Fitzrovia provide fully furnished apartments with everything you need: fast Wi-Fi, modern kitchens, and stylish interiors.
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Premium Rentals Near Goodge Street
Goodge Street station connects you to the entire Tube network, making Fitzrovia a strategic base. Properties in this area are among the most sought-after premium rentals near Goodge Street, with easy access to transport, cafes, and co-working hubs.
Work, Live, and Relax: Fitzrovia for Professionals and Creatives
The neighbourhood is home to numerous advertising agencies, production companies, and media houses making it a magnet for creative professionals and digital nomads. Co-working spaces like The Argyll Club and Work.Life Fitzrovia attract a stylish, ambitious crowd.
And when the workday ends? You’re never far from an evening jazz bar, cocktail lounge, or riverside walk.
Tips for Booking the Best Fitzrovia Stay
1. Plan Ahead
Fitzrovia’s popularity is growing, so book early especially during summer or festive seasons.
- Confirm What’s Included
Make sure your apartment includes Wi-Fi, cleaning, and other essential services especially if you’re working remotely.
- Consider Apartment Size
While solo travellers may prefer compact studios, families or long-term visitors might need 2–3 bedroom flats with more space and storage.
- Proximity to Tube Stations
Being close to Goodge Street or Tottenham Court Road offers unmatched transport flexibility.
Final Thoughts
Fitzrovia is the kind of neighbourhood that surprises and delights in equal measure. It’s central yet serene, fashionable but not flashy. It’s the place where you’ll find a world-class restaurant next to a local pub, or a luxury rental just steps from a leafy square.
Whether you’re in London for work, leisure, or a bit of both, this district offers the perfect backdrop for a memorable stay. From luxury apartments in Fitzrovia to its vibrant streets and cultural treasures, you’ll find endless inspiration in one of London’s most underrated gems.
Explore more local secrets, dining spots, and hidden treasures in this curated guide to things to do in Fitzrovia and discover why this neighbourhood deserves a spot at the top of your London list.
